Writing articles for companies and organisations

[edit] Why write articles for your organisation?

Organisations often have a vast knowledge base for their subject areas, and many don't realise the potential value in sharing that, both for the industry as a whole and also for themselves. Be it a small practice or a large international company there are a variety of reasons for sharing knowledge on Designing Buildings.

[edit] For small companies

Small practices can use Designing Buildings to develop articles about specialist knowledge areas that inform potential clients about the work they do. New projects, guidance, research or opinion pieces can be published, getting greater exposure than they would on the company website.

[edit] For large companies

Larger companies can share project work, reports, white papers, practice research, industry blogs or definitions and explanations. Employees can create content using a company profile or under their own name, gaining useful experience of writing and reaffirming their own specialist knowledge areas.

[edit] For team building

Companies can use Designing Buildings as an office engagement tool, running lunchtime writing workshops on different subjects, leading to discussions between colleagues, developing shared understanding and helping improve collaboration.

[edit] For product manufacturers

Product manufacturers can share their expertise, better informing potential customers about product choices. Whilst Designing Buildings is not the right place for direct sales of individual products, the company profile can be placed at the top of informative articles, directing potential customers to their website.

[edit] For industry initiatives

Groups of professionals who have come together for an industry initiative can create a profile and help drive their campaign by creating articles on the site. Publish your own press releases directly rather than hoping for them to be picked up by someone else.

[edit] For institutes and associations

Institutes and associations represent core knowledge bases for the industry, many with journals containing important guidance and analysis. Sharing those articles with a wider audience does not compromise member benefits but improves exposure of the institute and its work.

[edit] For academia

Designing Buildings is a core reference for many students used throughout their academic studies, training and into the workplace. Architectural technicians, architects, project managers, engineers, and contractors all refer to Designing Buildings. Academic institutions also represent key areas of research and development that shape the built environment. Creating a profile for the institution and writing articles is a way to share ongoing work at all levels.

[edit] For the industry

The construction industry has in recent years been put in the spotlight, with more regulations, legislation, standards, and guidance than ever before. The industry demands better collaboration across disciplines, and as such, cross-discipline knowledge sharing is vital.

Designing Buildings is used by around 9 million people a year, both within the UK and internationally, all of them looking for the knowledge that you hold.

[edit] Why not create a profile for your organisation?

To create a free account for an organisation or individual follow the link here, add a logo, website and contact details, and they can then be posted at the top of any article linked to that account.

To find out how, check out our easy to follow guidance:

• How to create an article.
• Watch our video tutorial: how to create an article on YouTube.
• Get started - top tips and help
• How to add your profile to your articles.